NBA All-Star Game putting spotlight on HBCU

Dr. Harry L. Williams talks about the league’s commitment to supporting HBCUs.
4:10 | 03/04/21

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Transcript for NBA All-Star Game putting spotlight on HBCU
The NBA has announced that Sunday's all-star game will champion historically black colleges and universities and the organizations that support them, so we want to find out more about this and we're going to bring in the head of one of those organizations now. That's right, the president and CEO of the Thurgood Marshall college, Dr. Harry Williams, Dr. Harry wpgs, thank you so much for being with us, and the NBA saying this is an effort to support and bring awareness for equity and covid care for those who have been disproportionately affected. Tell us what this means for you and your organization. This is a big deal for tmcf and uncf and nafeo, all of the three major advocacy groups that are set up primarily to support the historically black colleges and universities in this country, and by putting the spotlight on our institutions, what you're saying clearly is that we understand that there are inequities that still exist in our country today, and hbcus have been that answer to help solve some of the challenges that our country has been facing, and with all of the social unrest that has taken place in this country, with the NBA and the NBA players association saying, hey, we want to recognize the hbcus and all of their major positive contributions to society, so this is a great opportunity for that. Just as far as, Dr. Williams, usually do you watch the NBA all-star game, are you an NBA fan? Oh, yeah, absolutely, 100%. Tell me how you're going to watch this all-star game differently because depending on who wins each quarter, how many assists there are, how many Dunks there are, who scores the most, who scores less, that will have an impact on how much money that goes to your organization. They have it set up in a way of a scale essentially, depending on what happens in the game, so how are you going to watch the game knowing that every basket, every quarter could cost you Well, actually, you know, we have -- it was announced today by the NBA that we're going to have team Lebron, we're going to be on team Lebron, so Lebron James will represent the east, and that's going to be -- they're going to be representing tmcf, so I expect for us to score at least 300 points. Yeah, yeah, so people understand, one team will be playing, as you say Lebron's team, in support of your organization and the other will be playing in support of the uncf, and this is expected to generate as much as $3 million. Tell us what you will do with that money. Absolutely. So it will benefit all hbcus and uncf represents the private hbcus, and tmcf, we represent the public hbcus, and these dollars will play a major role in helping these students cross the finish line. During this pandemic, it was clear that some of the challenges that our students faced economically was on full display. 75% of our students who attend historically black colleges and universities come from families that make less than $50,000 a year. So you can imagine trying to pay for an education, feed your family, have a house and car, all of the pressures associated with, so the scholarship will play a critical role in helping those students cross that finish line, and helping them to stay in school, and helping them with some assistance, as it relates to the challenges that they might be facing in terms of technology, getting computers, so it's going to play a major, major role in helping all of our students. And, Dr. Williams, we'll leave with a fun fact, AT&T is going to donate $5,000 to your organization every time a player Dunks, so what do you say to the players out there? I want a dunk-o-rama. I want them dunking, dunking, dunking. It's going to be fun to see that aspect. And I'm excited about that because those dollars again will support our students, and so I just don't want anybody taking three-point shots, I just want dunking, dunking, dunking. Well, Dr. Williams, we're not hopeful, because usually the all-star game as we know it is usually a defensive battle so we don't know if this will work out for you. Dr. Williams, it is so good to see you. Congrats on everything, and like you say, it's not just the money but the platform is a big deal, so enjoy the game on Sunday, and we hope to see you back here on "Gma3," all right? Thank you, thank you, thank you. All right, up next, right

This transcript has been automatically generated and may not be 100% accurate.

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