How female entrepreneurs are changing the way we shop at the mall

Rick Caruso is the mastermind behind the Palisades Village, a new California shopping center with the goal of bringing in more than half female business owners.
1:58 | 09/21/18

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Transcript for How female entrepreneurs are changing the way we shop at the mall
Ess what,e have a event happening. Pacific lisade, California, "The hills" star Lauren Conrad helping to open a shopping centerhe more than ha the business ownersfemale. Abbie Boudreau has a closer lookorter: Lau Conrad, fashion andut tsetter from her best-sellingooks to her os hit reality show hills." Know wh'm supposed to do. Reporter: This morning part of an eliteroup O women. This is a pinch memoment. eporter:ning her first story, the LE mart at the new palisadesvillag what reall mak this store What's reallyreat Abo products we are a N and with every purchase there's sospecially gift giving, it's somng you canl gd about. Reporter: After five susfulea selling her busins partner Hanna are now banngn their brick an mortahop the visionary behind it all - It was designed around the family. Reporter: Billionaind il mate Rick Caruso. T definite feels L a village. Yeah. A villageithin avillag the whole goal. We wanted it to feel GHT ale, W wanted it to like I gw over time. Reporter: Dishing Toma," one of hisrets to success, ale business's keonrad and others. S that parf yourusess T was. Only mak knowledge Cal sense to tap I W business owrs. At really stand the customer and the parkingf eporter: From female chefs. H, my god. Reporter: Tlothing design andewelry makers. Women are theltimate multitaskend I think have dream and youan to D mething, Y just keep going for it and going for it Reporter: Forudreau, news, Los Angeles. Ause ] If you want to go the lisades village opens its doors this Saturday. Morrow. Up, we're all in for

This transcript has been automatically generated and may not be 100% accurate.

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