Transcript for How TikTok influencers are getting teens and young adults to quit vaping
Now to the tiktok influencers who are using their platforms to help teens and young adults quit vaping. Becky Worley joins us from San Francisco with the details on this new social media campaign. Good morning, Becky. Reporter: Robin, good morning. Social media influencers entertain us, inspire, they help us choose cute jeans, but a new initiative from an anti-tobacco group taps this powerful segment of the online population to find teens in their natural habitat and get them to stop vaping. I've decided to quit vaping and I'm going to do it live on social media. Reporter: A new approach to a not so new dilemma. Teens and young adults vaping. So if you're thinking about quitting vaping also. You can make it happen. Join me. Join me. Reporter: The truth initiative launching a social media campaign called this is quitting. A nonprofit founded as a result of tobacco civil litigation between the companies and many states and it's dedicated to prevent the use of tobacco products. And they're trying something new hiring influencers to share their own personal experiences on tiktok. I will be quitting vaping live on social media. Reporter: Victoria also known as king victober was nervous letting them know she vaped and wanted to stop. When you say you'll quit or make a big change it can be scary because what if you aren't able to do it. Absolutely. I was totally terrified of failure. I was terrified of not being able to quit or not being strong enough to quit, but I think that sharing my story, one of the positives was definitely the support that my followers gave me. Reporter: But that support turned out to be mutual. 20-year-old follower Alyssa used her post as a tool to quit as well. Seeing how open and honest she was about it made it very easy for me to be like I can probably do this and I started on that journey once I saw her second week video and haven't used it since. Reporter: Dr. Amanda graham helped start the program. What we wanted to do was bring quitting out of the shadows and make the conversation not so much about everybody vaping, but about all the people that we know are quitting and certainly social media is the place that we know young people turn to. Reporter: According to the CDC in 2020 nearly 20% of high school students reported vaping at least once in the last 30 days. The vapor technology association says youth should not use any vapor product period. The number of youth using e-cigarettes dropped significantly in 2020 according to the CDC and youth cigarette smoking is at an all time low. Victoria says she hasn't vaped in nearly four months. Great job on quitting. Huge congratulations and says seeing many of her followers also quitting is an added bonus. I would not have had the inspiration to do it without you. Thank you. You inspire me the same. Reporter: The truth initiative that sponsors this has a ton of resources to are anyone who wants to quit vaping. And we spoke with a doctor from Harvard medical and she thinks these campaigns are hugely helpful. Teens care about what influential people are doing, plus the recurrence of the message in social media provides a reminder and we all know the power of the nudge is real. I have links on my Twitter feed. To certainly media used for good like that, great. Thank you. Ginger. Ginger. Thank you,
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