Transcript for Apple CEO talks Dreamers, augmented reality
back now with apple's CEO Tim cook. Here for his first interview since the launch of the highly anticipated and revolutionary new iPhones 8 and X with facial recognition and cutting-edge augmented reality technology. Ar. Something you can have in your hands and use for the first time today. It's going to be downloaded today in all these phones you have here and Tim says it could change our lives and so wonderful to have you here live with us, Tim cook, ladies and gentlemen. Thank you, thank you. Thank you. Yes. Thank you for the live demo yesterday and earlier this morning ginger and some kids had a great time with ar. They were playing with various games and people want to know, augmented reality. It's different. Yep. It's new. That's on apple right now, in fact, it's going to be downloaded later today. Tell us why it's a big deal. This is huge because it's the first time that hundreds of millions of customers actually later today hundreds of millions of customers will be able to use ar for the first time. So we're bringing it to mainstream. If you have an iPhone 6s or later you have augmented reality today. We've made it really simple for developers to design apps with their passion and bring it to everybody. Explain what it is, ar. It's taking the virtual world and overlaying it to physical world. And so you saw a Democrat Poe earlier to position chairs in a living room. We're seeing that right now. It's a fantastic way to shop. It's a fantastic way to learn. You might even want to look at your favorite car and actually go in the car and so you have to do that in a showroom today, you can now do that right from your living room. It's unbelievable. Well, it's fun. Face it as you're talking about we're look at the set and looking at how we just saw it -- see, that's what we're seeing right now and then when we had the demonstration earlier it shows such a difference. Now we have to admit ar has been around for awhile but apple is putting its stamp on it. What's making it different. We're taking the complex and making it simple. I mean, this is what apple is so fantastic at. We want everybody to be able to use ar and so we've taken the complexity that developers would normally have to do in their apps and made it simple for them to convert all of their apps to an ar experience. And the thing that's very different about apple is in one day, we can make ar available for hundreds of millions of people and that will happen in a few hours from now. Get ready for the download. You know when it says a download that's what's going to happen on your phone. This is a day to remember. This is a day to remember. This is a profound day. Let's talk a little about the 8 and 10. The two new phones and wonderful options part of it. But there's one facial recognition that's getting a lot of attention. People are saying, wait a minute here. What is the potential of -- because we're talking about this facial data, millions of people and the potential that it could be misused or hacked. Should people be concerned about that, Tim? Not with us. Because we're about your privacy. We want to protect your data because we know it's yours, not ours. And so once you place your face in the phone, it's in the phone. Apple doesn't have it. We've encrypted on your device. You make the decisions about who has it. Not us. We're very protective of our customers' data because we believe that privacy is very important in this world, that there are hackers everywhere trying to steal your information. We want it to be yours. It is not ours. That's been the hallmark of apple from the very beginning. We fought very hard for it. The headphone jack gone. Now the home button gone. I know you said the space is a premium on the phone. What's next? Why the home button. You know, the home button is belogged but we think having an edge-to-edge display such that the whole phone is a display will be loved even more and so we're doing that for all of us. Okay. Well, we have a couple of questions from our viewers but I do want to ask you one question, though, your response to when president trump announced that he was going to change the laws that protect d.r.e.a.m.ers, DACA, you mentioned to your beloved apple employees that there were 250 d.r.e.a.m.ers that you have and you encouraged them and said you were dismayed by that but now that the president seems to be willing to at least compromise with the Democrats are you encouraged by that at all? I am encouraged about it. These folk, I think this is really important for everybody to understand, these folks came to the country when they were very young. Most of them don't even remember coming to the country because they were 1, 2, 3 years old at the time and these kids, if you talk to them, they deeply love this country. They have great jobs. They pay taxes. These guys are our neighbors, they're our co-workers and so we feel it's essential that we not only allow them to stay in our country but we welcome them, that we desire that they be here. I hope everyone reaches out and meets some of the d.r.e.a.m.ers, because it will really warm your heart in meeting them. And so I am encouraged that congress will pass a law to make this permanent and we're doing everything we can to advocate for that. Good we're having this dialogue. Thank you for discussing that. Okay. Back to the phone and the questions from -- they didn't hold back. You know that. You know they never hold back. One viewer asks, you knew this was coming. I understand inflation, et cetera, but don't you find the price tag for the iPhone X out of reach for the average American? Well, it's a value price actually for the technology that you're getting and as it turns out, you know, most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initiay. Also most people actually trade in their current phone and so that reduces the price further and some carriers even throw in subsidies and discounts. And so when we look at it, the phone -- the iPhone in particular has become so essential in our daily lives, people want it to do more and more and more and so we built more and more technology in to be able to do that. I love how you told me you don't want to sell the most, you want to sell the best. Apple has never been about selling the most of anything. We don't -- that is not our objective. Our objectives are not big revenues. Our objective is to make the best product that enriches people's lives. All right. We want to help people. I know you do. Here's another question. This one says about face I.D. Can more than -- can more than one person use facial re krechlt on the same phone. Kids on parents' phone, spouses, for instance? Oh, that's a good question. I wouldn't recommend that one. I wouldn't recommend that. No. Okay. So just leave it at that. I'd leave it at that. I wouldn't recommend that. Steve jobs, when you had your announcement last week you got really emotional. His DNA is still so much of apple. I walked in the theater that day and from the moment I walked in there, I know this may strange to your viewers, but I could feel him there. His DNA is very much the DNA of apple. And the way that his philosophy of life is how we run the company. We don't sit and think about what would Steve do? But we think about the principles that apple is based on, a values-based company that is making insanely great products that are simple to use for the technology takes the backseat, not the front seat. The user experience is top for us. We want users to be happy. And so this company still runs like that today. And you can feel him in there. You can feel him in the products and in everything and I love it that way. Very grateful and appreciate your passion and creativity. You and your team. Get ready for that download. Ar. You guys are going to love it check it out. Tim cook, thank you very much. Always a pleasure to see you.
This transcript has been automatically generated and may not be 100% accurate.