Calvin Klein Under Fire for Racy New Ad Campaign

An ad for the fashion brand features a 23-year-old model flashing the camera with a provocative shot.
2:09 | 05/12/16

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Transcript for Calvin Klein Under Fire for Racy New Ad Campaign
Well now to fashion powerhouse Calvin Klein under fire this morning for a racy new ad campaign. Critics say pictures like this which we are only showing part of go way too far. ABC's Linzie Janis has more. ♪ Reporter: It's a brand known for pushing the envelope with its sexy and salacious ads. I daydream in nye calvins. I love to hang out in my calvins. Reporter: But this morning Calvin Klein coming under fire for its latest underwear campaign. An array of social media ads asking users to fill in the blank. What do you do in your calvins? And this photo in particular raising eyebrows. 23-year-old model Clara Kristen flashing the camera with a provocative shot looking up her skirt. We've cropped it. Its caption, I flash in my calvins along with the #takeapeek. The ads immediately coming under fire. Thousands of comments on social media specifically blasting that up the skirt shot saying it looks more like porn than fashion calling it disgusting and unnecessary. The other ads in the series equally suggestive. Others too revealing for TV. Of course, the brand is no stranger to controversy. Making waves in the '80s with this infamous Brooke shields ad. You know what cops between me and my Calvin, nothing. Reporter: Who could forget these mark mark ads from the 1990s? But now a newer and more social media friendly generation of celebrities want in on the game. Kendall Jenner, Justin Bieber and nick Jonas, some of the brand's newer faces. We reached out to Calvin Klein for comment about the campaign but they haven't responded. For "Good morning America," Linzie Janis, ABC news, new York. Remember when the Brooke shields was like -- It's so hard raising kids these day. There's so much that they're having to absorb and digest. Of course, we just did Calvin's work for them.

This transcript has been automatically generated and may not be 100% accurate.

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