Transcript for FDA Clears New Treatment Targeting Cellulite
That's number. It's an old-fashioned to do.s are embracing it's a good way to catch your child's attention, if you of $265 billion a year by 2017, with promises of helping you look younger and feel better. One of the main concerns? Cellulite. A break-through technique may hold the answer. Reporter: From firming lotions to invasive plastic surgeries, many women trying just about anything to get rid of stubborn cellulite. I have not been able to find anything that works. Reporter: 35-year-old Brianne say she is exercises daily and eats right. But has always struggled with cellulite. When you're always thinking about it, it kills your confidence. Reporter: She heard about a new treatment called cellfina. It promises to improve the appearance of cellulite for one year. Hi, Brianne. Reporter: His patients are loving the results. I was skeptical, too. Reporter: Look at the surprising before and after photos. It's safe, it's easy, it really works. Reporter: A small blade is used to cut through the connective bands holding down the skin. Once the fibers are released, doctor Stevens stays skin bounces back and becomes smooth. Critics warn before spending $2 3,000 to $6,000 for the procedure not to expect perfection. For a lot of people with diffuse cellulite, all over their butt and thighs, it's not going fix everything. You'll feel a little pinch. That's it. Reporter: A small blade is used. I can see the dimples moothing. Reporter: After just 45 minutes, the procedure is over. Brianne might have some bruising. She'll be bikini-ready in just two weeks. For "Good morning America," Abbie Boudreau, ABC news, los Angeles. Joining me now is Jennifer Ashton. What causes cellulite in the first place? If you look at Normal skin turned surface, look at these dense fibrous bands of tissue. Then you have the dermis and the epidermis. You'll see a tightening of the bands. It causes the dimpling. You have the expansion. A laxity or loosening causing the cottage cheese surface we see. It's a perfect storm of things that have to happen. Absolutely. So, let's talk about the common myths. Fact or myth. First of all, over-the-counter remedy, do they work? Many of us have bought in. Don't shoot the messenger but the official answer is, it's fiction. Iny body to working on myself. And, trying to figure out ways to love myself. Lo the skin that I'm I learned after work very hard on my spirituality and my where U can love the sn you in and I'm excited to share that with the world. And the confidence in her shoot is reflected in this picture from "Vanity fair's" website. Confident is the name of her new album, too. Nice. Now, to a brand-new series we're launching this morning. It's called "The new beauty boom." Sorry. The global beauty market expected to reach sales bad. It will shrink this fat and build muscle. It will smooth out the surface a little bit. Men get this, too. It's not just us ladies. Just be healthy. And love the skin you're in. Absolutely. Thank you for fact, fiction, and very cool props. We'll take your questions on Twitter throughout the morning. Tweet her at drjashton.
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