Jessica Alba's Honest Company Now Under Fire for Organic Baby Formula

The Honest Company, which sells eco-friendly products, is facing a lawsuit over its organic infant formula and the ingredients that are in it.
2:30 | 04/28/16

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Transcript for Jessica Alba's Honest Company Now Under Fire for Organic Baby Formula
Jessica Alba. Her honest company is an event hot water this time accused of being less than honest about. What a foot in its baby formula Jesse's here with all the details on the story good morning just good morning Larry that's right. This morning the actor says company which sells eco friendly products is facing a lawsuit over its organic infant formula in the ingredients that are ahead. This morning superstar Jessica Alba and her billion dollar company. On the hot seat once again a lawsuit now questioning if the organic premium infant formula is truly organic. He Organic Consumers Association suing the honest company the lawsuit stating the product is far from organic of the forty greedy it's listed on the organic given formula. More than a quarter are synthetic substances that are not allowed in organic products. Gas company has been including ingredients in organic infant formula synthetic ingredients that have not been vetted by the national organic Sanders Ford and they don't belong in organic infant formula. Also being sued Hain celestial Earth's best brand owner that lawsuit claiming. More than half of the ingredients in their baby formula labeled as organic are not permitted an organic foods by federal law. At the honest company we're committed to make easy natural products contrasts. If your baby and your health. For the honest company this is not their first time being called dishonest just last month. The company hit with a class action lawsuit saying the company deceptively marketed cleaning products and just last year the brand hit with two more lawsuits one also claiming the brand deceptively and misleading Lee labels and markets its products. Another a class action claiming the company's sun screen is inefficient. Jessica Alba is definitely the face of this company she co-founder day. She reportedly has a very large ownership stake this is obviously one more piece of bad publicity for her her company can require some Smart marketing. A loyal following in some really good management. Both pain celestial and the honest companies say they're confident the lawsuits will be dismissed the honest company saying. Our organic infant formula is cleared by the food and drug administration and meets all safety nutritional standards. And his celestial saying there ingredients are fully comply with the USDA's national organic program standards. On us is told ABC news that allegations about previous lawsuit are baseless and without merit saying. The company follows strict standards of safety and we label each ingredient that goes into every product not because we have to do but because it's the right thing to do. Both companies also told ABC news there entered formulas were certified organic. By third parties.

This transcript has been automatically generated and may not be 100% accurate.

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