Silicon Valley CEO says she dyes her hair brown to be taken seriously

Eileen Carey, the head of a Silicon Valley startup, said she dyes her naturally blond hair brunette in order to be taken more seriously at work.
3:33 | 09/14/17

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:



Skip to this video now

Now Playing:


Related Extras
Related Videos
Video Transcript
Transcript for Silicon Valley CEO says she dyes her hair brown to be taken seriously
All right, switching gear now to a story about one CEO's strategy to help her get ahead in silicon valley. She says she dyed her hair brown to be taken more seriously in the tech world. ABC's Rebecca Jarvis has more. All right, why are we in Oakland? Eileen Carrey is a successful CEO in silicon valley known for co-founding glassbreakers, a diversity and inclusion opportunity software company. This morning it's not her top tech that has everyone talking. It's her hair. Made the decision based on research to change my perception in a way so that it improved the likelihood of, you know, being taken more seriously as a leader, as opposed to maybe a sexual object. Reporter: One of her secrets to getting ahead, proactively fighting the blond stereotype. Going from this to this. When I first started the company I I was given stress from a friend who just broke down and plain and simple terms about perception, how I would be perceived. Reporter: While running her company as a blond in a male dominated workforce she feared her hair color made it less likely she would be taken seriously by potential investors. I kept getting comments about, it's so up pressive that you're so young and you started this company like I was 23 but I'm 31. So I dyed my hair. I wanted to appear a little less sexy. Reporter: Karen Shackleford says this feeling is common in the workplace. There are research study has show women who dress more femininely, wear more jewelry, look more attractive are less likely to be hired for managerial positions. She said she heard plenty of stories like her own and not just in silicon valley. That's something that happens all over America in our school, in our offices, in our government. So this is a phenomenon that does not affect me but all of us. Indeed. So great to have Rebecca and editor in chief of "Marie Claire" with us. I know you have a podcast called no limits. How does this story compare to all you've seen in the tech world. A podcast Ann has been on and want you on soon, Lara. We are hearing this everywhere. Fundamentally an issue with women trying to be heard, that desire to be seen as something more than a sex object and to be taken seriously and that's really what's happening here. It takes different forms, but women all over the workfce are trying to be heard and taken seriously. And, Anne, this really is about more than hair, isn't it? This is a larger conversation. Well, yeah, I think there are two things at play. One silicon valley definitely has a sexism problem and that has got to change. But secondly women no matter where we work are going to be judged on our appearance more harshly than men and you have to play that game. Do I think you need to change the color of your hair, absolutely not. If that gives you confidence to walk in a room and own it then I say go for it. I'll ask you, Rebecca. You talked to so many powerful women. What advice do you have to women who want to get ahead, specifically in the tech world? I think one really simple and straightforward piece of advice that I heard from a top female CEO in silicon valley is to speak up once a day in a meeting. And that's something that you can make a commitment to yourself and do. Just say, every day once a day I am going to speak up in a meeting. I'm going to make it comfortable for myself, because it does get more comfortable the more that you do it and the more you talk, the more you're heard. You think you'll be heard loud and clear, blond or brunette? Absolutely. Just carry yourself with confidence. I love that, I mean at the end of the day that is ulth they what it's all about, we hope. Really great conversation you guys. Thank you so much. Coming up, everybody, the

This transcript has been automatically generated and may not be 100% accurate.

{"id":49833752,"title":"Silicon Valley CEO says she dyes her hair brown to be taken seriously","duration":"3:33","description":"Eileen Carey, the head of a Silicon Valley startup, said she dyes her naturally blond hair brunette in order to be taken more seriously at work.","url":"/GMA/video/silicon-valley-ceo-dyes-hair-brown-49833752","section":"GMA","mediaType":"default"}