Tinder Adds New Desirability Rating Code

The dating app now shows users potential matches based on what a Tinder sociologist calls the "swipe-left-swipe-right ratio."
2:05 | 01/25/16

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Transcript for Tinder Adds New Desirability Rating Code
now on netflix. The popular dating app tinder now, an inside look on a new feature to help you find the perfect match. It's called the desired rating. You know who I found on tinder? I found a bunch of girls who aren't interested in me. Reporter: Yes, so, wise teens on black-ish. You swipe right if you like, left if it's a no-no. They're using a new supersecret formula, a desirability rating. It's a measure of the swipe left/swipe right ratio. Reporter: Based on interests, location and age. But now, the first ones you see will be folks in your league. Individuals are presenting with individuals who are also at their same level of rating. I know everything. Reporter: Journalist uncovered the truth, only one who knows his rating. You get a sense of how many people are swiping right on you and how many people find you disposable. Reporter: Tinder told Austin his rating when he was writing about the app for the magazine "Fast company." It came out to 946. Desirability is far more nuanced. Reporter: The average they say is about 800. So chin up, Austin. Most of us will never ever known. Tinder users can't learn their desirability measure because it's constantly changing. Reporter: For "Good morning America," nick watt, ABC news, Los Angeles. Who would want to know at the table? No, no, no. No way.

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