Virginia Tech Finds Riddell's New Flex Helmet Design Better Than Any Other

The university has tracked more than 300,000 football impacts to research helmet effectiveness.
2:28 | 10/23/14

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Transcript for Virginia Tech Finds Riddell's New Flex Helmet Design Better Than Any Other
with the urgent quest to make football safer. We all know the dangers. Researchers have found that players on average experience almost 100 Gs of force on an impact that lasts just 15 seconds. Enough to get a concussion. And some players take thousands of hits a year. Now, though, technology is trying to make the game safe. And avenjim got a look at new helmets. Reporter: Virginia tech university tracked 300,000 impacts on the football team. It's the epicenter for research into safer helmets. Using a simple but critical test. Lift the football helmet rimmed with sensors six feet into the air and drop it on to a rubber-coated and concrete steel block. Virginia tech says it mimics what players can face on the field. Then it assigns a 1 to 5 star safety rating for each helmet tested. The school districts puts out a call for proposaling, it will say only 5 star Virginia tech-rated helmets. Reporter: They test three new helmets on the market, each with new technology. Two from sg and one from Radell the S dprg, lighter. The shell is carbon fiber and kevlar. Super light. And a different kind of padding. Reporter: And the speed flex helmet. See this here, this actually deforms. Reporter: And that's going to help? That's the claim. After two straight days of testing, exclusively on "Gma," five tar stars for all helmets tests. Riddell's new flex design reducing head acceleration better than any helmet they have ever tested. We want parent to learn that getting out of the old helmets into the new, better helmets, that's going to reduce your risk. Reporter: Virginia tech hoping the work done here to rate and improve helmets makes football a much safer sport. For "Good morning America," Jim avi Avila, Virginia. Hope it leads to real -- That would be good news. It's great with the technology. But you have to learn how to tackle. Don't use your head in certain ways and save yourself issues later on. Very good point. Thank you, Michael.

This transcript has been automatically generated and may not be 100% accurate.

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