Taylor Swift Disses Haters in 'Shake It Off'

Country music star turned pop princess reveals the inspiration for her new single and what's next.
6:20 | 08/20/14

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Transcript for Taylor Swift Disses Haters in 'Shake It Off'
Here's ABC's Amy robach. ? ? got nothing in my brain ? To announce her latest news, Taylor swift took to the digital sphere. Streaming into homes around the world. We have people from Brazil to Canada to Norway. I have a song I'm going to play new like 30 seconds. ? ? and the haters gonna hate, hate, hate, hate ? ? I'm just trying to shake, shake, shake ? ? shake it off ? ? shake it off ? Who were you telling to and what's your message in the song? The message in the song is a problem I think we all deal with and an issue we deal with on a daily basis, that we don't live just in a celebrity takedown culture. We live in a takedown culture. People will find anything about you and twist it to where it's weird or wrong or annoying or strange or bad. And I think that for me writing this song was partly about my life but it's mostly about the things that I hear from my fans in these comments on instagram and Facebook and Twitter and things like that. They're dealing with the same things I'm dealing with. Their bullies are posting things about them that aren't true on Facebook, whereas mine are sort of like in the grocery aisle like when I'm checking out. But I think that you have to -- you have to not only live your life in spite of people who don't understand you, you have to have more fun than they do. I like that. That's a great way to look at it. Reporter: The reason behind the catchy album title? I was born in 1989, and for me this is sort of a almost musical rebirth in that it's my first pop album. It's a big change. And it's a change that I'm really excited about. So I decided to name this after my birth year. Reporter: Swift's career has evolved from the early days as a country star singing about teardrops on her guitar. ? Here's the reason for the teardrops on my guitar ? To more mainstream hits like "You belong with me." ? You belong with me ? ? you belong with me ? Reporter: But this album fans will see a whole other side of Taylor. ? Shake it off ? ? shake it off ? and you say this is your first pop album. Why did you go pop? You were more country. You went a little bit country. Now you're a little bit pop. Not a little bit rock and roll. Or a little bit both. I feel like for the last two years there's been sort of a sonic evolution happening and I've been experimenting more and more. And I think you have to follow just this intuition, this gut feeling as a songwriter, you just want to write a certain kind of music and you don't know why. And you can either challenge that or you can go with it. So I just did what felt naturally to me. The only choice we have in life is to change. Reporter: In addition to embracing change, swift is not afraid to let her fans see her with her hair down. Often posting candids on social media, reaching nearly 50 million fans. We all see how important girlfriends are to you. And you love to post pictures on instagram, social media. And you're with people who are also in successful creative endeavors. How do you choose your friends? I choose my friends based on people who I have things in common with or people who challenge me. Honestly, I think that there's something really inspiring about being around people who know what they want, people who are passionate about something. I think that it doesn't matter what career my friends have. It's just based on the fact that I can really relate to people who are very driven and intelligent. You want to be around like smart, exciting people. I think that just -- that brings you up. Reporter: In an editorial in the "Wall Street journal" last month swift wrote, "I think forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise." ? My ex-man brought his new girlfriend ? Which xlnexplains why you see a very different Taylor in "Shake it off." You like to surprise, not necessarily shock. Yes. That's something I talk a lot about too. Get out of my head. Stop it. I do talk about this a lot because I think the element of surprise is what we want. It's what we long for. We want to be surprised. And I think that shock is a different thing. I think with the element of surprise you keep trust intact and I think with the element of shock you run the risk of your fans who thought they knew you sit there -- they sit there and go, well, what is -- what? Like but I thought I knew her. So to me that is not big priority. Shock is not a big priority. I really want to keep evolving sonically and keep growing up year by year, one year at a time. I'm 24 now. I love that. You talked about the ever-increasing interest in the private lives of musicians, you that don't think that's ever going to go away. That's the one thing that may actually get worse. Does writing songs about your life help you in a way confront that? People are curious. The element of human curiosity is never going to go away. I just try really hard to have the right outlook on it. As far as the career that I've chosen, I've been very honest about the fact that I entrust my fans and also the rest of the world who don't understand with the insight into what I'm actually going through. And somehow to me having the people who get me, really get me, makes it easier to take when other people don't because I don't really care about them because I have you. ? Shake it off ? The new video has been watched at least 7 million times since last night. So all you Taylor haters, shake it off. ? Shake it off, shake it off ? ? shake it off, shake it off ? Reporter: For "Nightline" I'm

This transcript has been automatically generated and may not be 100% accurate.

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