Transcript for Holiday shopping starts early as COVID-19 stokes online purchases
Back now with Black Friday taking a new look this year, with many stores closed and restrictions in place. More people are expected to shop online than in-person for the first time on Black Friday. ABC's diedre Bolton with some of the deems already in place. Reporter: Tonight, on the eve of the holiday shopping season, timing is everything. Black Friday shopping is like a month in advance now. Reporter: More than 40% of shoppers saying they started making their holiday purchases earlier than usual this year. I'm done Christmas shopping. I did it all online with pickup like this. It's tremendous. Reporter: The pandemic making online shopping extra pop ewe lawyer. And 60 major retailers are offering curbside pickup. Online and other nonstore sales forecasted to increase between 20% and 30% and could top $218 billion. For those who don't want to lose the in-person shopping experience, many retailers are instituting extra safety measures and encouraging social distancing. The CDC has added "Shopping in crowded stores just before, on or after Thanksgiving kws to its list of higher risk activities to avoid. No matter where or how you're shopping, Black Friday sales are already live. You can find half-off beats wireless noise-canceling headphones. And for those looking to build your home gym peloton is taking $350 off its original indoor exercise bike. Discounts on apparel and accessories averaging more than 50% at J.C. Penney, Macy's and Kohl's. Research firm coresight forecasts that Americans will spend $160 billion on gifts this year, up 5% from last year. As people put savings from skipped outings and travel and commuting into celebrating. Linsey? Diedre, thank you.
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