Transcript for Target ad featuring boy in wheelchair bonds families
America strong. The mother and her 2-year-old. For this Arizona mother, it was a rare moment. Demi garza-pena was shopping at target with her 2-year-old son when he stopped her in her tracks. There, in that store, little Ollie was struck by ad showing another young boy just like him. It was just a beautiful moment to see, you know, him just admiring somebody like him, because he doesn't get to see that very often. Reporter: His mother, demi, writing about the moment, posting it to Facebook, saying, "Oliver sees kids every day, but he never gets to see kids like him." Target telling us they learned of this moment today, too, saying, "Inclusivity is part of everything we do" and tonight, his mom hoping to spread awareness with inclusion. Oliver was born with a rare condition that affects his lower spine, but his mother says it's never stopped him. Ollie likes to stay on the move. And whether it's on the swing, in the pool or shopping with mom, tonight, she tells us, she's grateful. To see their kids that included, because we don't get that often.
This transcript has been automatically generated and may not be 100% accurate.