Transcript for Super Bowl commercial sneak peek
This one, we know who is taking the field in super bowl LIII, the patriots and the rams, of course. We all know who is going to win, the patriots, of course. The rams. They're playing football. We're not talking about that. We're talking about the ads, right? Now, we're getting a better idea of who and what we'll see between the touchdowns which will all be scored by the patriots. Zachary kiesch is here with the preview. Reporter: Good morning, Dan. The commercials are a big part of the super bowl Sunday. At the end of the day advertisers will have a score card of their own. Was our story entertaining, persuasive and did it trigger people to talk without alienating anyone. Let me tell you, it's not easy to pull off these days. For big brands, the super bowl has long been an opportunity to leave an impression and this year, that's no different. Coca-Cola known for some memorable commercials in the past is switching it up. The company announcing it will not run an ad during the game for the first time in over a decade. But coke won't sit out completely. Instead the company is airing a 60-second spot with a social bend before the game prior to the national anthem. Don't you see, difference is beautiful. Reporter: Saying they want to use the opportunity to share a message of unity and positivity especially at times when our nation feels divided. They're actually really hoping to kind of use that as a big moment, you know, the game hasn't started yet, no one is winning or losing. Everyone is waiting for the national anthem to start. Reporter: Mixing style and substance might be a trend this year but there's still a lot to be excited about. Halftime show sponsored Pepsi is expected to be featured prominently with ads that include Steve carell, cardi B and lil Jon. Okay. Reporter: Pepsi owned sparkling water bubly makes its debut with Michael Buble. Don't do that. Then there's doritos mixing a little old and a little new with the backstreet boys and chance the rapper. Five, six, seven and -- ??? I never wanna hear you say ??? Reporter: Kia is following the social impact trend, instead of paying celebrities to star in their commercials -- What if this year in some way it was about the rest of us. Reporter: The carmaker will launch a college scholarship fund. Ad sales this super bowl are flat from last year with each 30-second spot costing just over $5 million. Still not cheap. Yeah. You know, but it will be really exciting to see what folks come out with, especially as you talk about some of the social impact stuff and see how folks push the envelope a little bit. Zachary, thank you. I like the Buble one. Zachary agree withes me on the patriots, just for the oreo.
This transcript has been automatically generated and may not be 100% accurate.