New York Gov. Andrew Cuomo and daughter Mariah launch new mask campaign

With the number of COVID-19 cases spiking across the country, the father-daughter duo have announced their new initiative to help slow the spread of the disease.
4:16 | 10/28/20

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Transcript for New York Gov. Andrew Cuomo and daughter Mariah launch new mask campaign
encouraging. Thanks very much. Now with covid cases spiking across the country New York governor Andrew cuo and his daughter Mariah are challenging the country to mask up making face coverings you'll want to wear. She joins us live in a moment. First a look at what they're doing. Mariah knedy-cuomo is asking Americans everywhere to mask up. It's absolutely critical to wear a mask in public. Reporter: Helping spread the word about wearing a mask during the pandemic to stay safe. I don't understand why this wearing a mask is so hard. Mariah suggested this is not effectively communicated. This is a common refrain from my daughters. Reporter: She teamed up with the realreal. We were thrilled to participate to expose people to the value wearing a M and then the amazing work of new York designers. Reporter: Working with over a dozen New York fashion designers to create masks that make a statement. The fund also go to charities that help communities impted by covid-19. And Mariah joins us along with Melissa Derosa secretary to governor Andrew Cuomo. We see you're socially dtanced there. Proper form this morning. Mariah, tell us how you came up with this idea. Well, thank you so much for having us on this morning. We know that in New York there's a feeling of covid fatigue and around the country in parts of our country there's a hesitation around wearing masks so we were thinking of innovative ways to remind people of the importance of wearing masks and with the mask up campaign we're harnessing the power of the new York fashion community to do just that. And with mask up, New York is partnering with the real real and dozens of New York fashion designers to motivate people to wear masks and also while raising funds for covid-19 relief efforts and so for the next five weeks we'll be unveiling new masks really to help spread the word to mask up. It's so important, Melissa, you've been on the front lines of this fight. The science is so clear. We know the difference masks can make. Absolutely. As you know New York was ground zero of this fight going back in March and in April and we were at a point early on in this where we were losing 800, 900 deaths a day and those aren't those are mothers and fathers. Those were nurses and doctors and early on the science was a little bit fuzzy. We weren't sure what we could do in order to fight back and I know as new yorkers neurotic, type a we're always looking for a control factor and the beginning of April the science clearly showed that mask usage could cut down on deaths across this country. And so we leaned in very heavily, governor Cuomo was the first governor in the country to mandate universal masks beginning on April 15th and we've seen the difference in new York. We've got 99% of the economy is open and our deaths daily have dropped to between 2 and 12 versus where we were back in April and so this is something we know that we can do. The scnce is clear. According to imhe 163,000 lives in this country could be saved between now and the beginning of February if everyone were to take that advice from Dr. Fauci and other doctors and scientists and mask up. Mariah, tell us about the challenge. You're asking everyone to take a part in. Yep. As a part of the mask up campaign we launched the mask up challenge on Instagram and all are invited to join and help encourage people to wear a mask and you can join in by posting a mask selfie sharing why you mask up and challenging five friends to do the same and it's been great already to see the personal reasons why people are masking up, whether that's for their grandmother or local health care workers and the excitement has just been incredible and I'm sitting next to our best mask up challenge ambassador, Melissa Derosa, so we're excited about it. We are all going to take part. Mariah, Melissa, thank you both. Great to have you. Clayton Kershaw is going to join

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