Kate Upton makes empowering body-positive statement with unretouched photo shoot

The supermodel is taking a stand against airbrushing with a new unretouched photo shoot for the September issue of Health magazine.
2:07 | 08/13/19

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

Comments
Related Extras
Related Videos
Video Transcript
Transcript for Kate Upton makes empowering body-positive statement with unretouched photo shoot
And now to our "Gma" cover story. Supermodel Kate Upton is taking a stand, posing in unretouched photos for the September issue of "Health" magazine, sending a message about real life. Paula, this is a departure from what we normally see on these September covers. It certainly is and how refreshing is it to see this, ladies and gentlemen. Upton says she wanted to send a message that most photos that we see aren't real. They're retouched, filtered, staged and we should stop comparing ourselves to a false reality. For her, posing like this is a huge step forward. Reporter: This morning, supermodel Kate Upton sending a message that all bodies are beautiful on the smber cover of "Health" magazine, showing how she looks without photo retouching. The 27-year-old flaunting her curves, making it her mission to help women feel strong and healthy, saying it's important for me to push out this different mind-set. I don't want anyone to think oh, no, I don't fit into that size 2 dress. Who cares, buy another one. She admits that criticism has affected her but she's learned to put less focus on the scale and more on her health, saying perfection should not be the goal. For someone like Kate Upton who is a supermodel, a swimsuit model and who is famous for being absolutely gorgeous, for her to be able to show herself in a really real way, we just knew that would be something that would be really powerful. Reporter: The new mom also sending an important message to other moms out there. It's so hard after giving birth to also have all this pressure from everybody around you to have, like, to just snap right back into your best body, and that just doesn't work that so don't be so hard on yourself. That's right, don't be so hard on yourself. She had a baby nine months ago. She says putting herself first at some point during the day, eating well, working out, it creates a good mental space which helps prevent the criticism from getting to her. This is for you by the way. Thank you. My girls are going to love this. I think everybody wants their kids to have a positive image. Just a reminder, everything we see out there is retouched and filtered, it's not reality. Thank you, Kate Upton.

This transcript has been automatically generated and may not be 100% accurate.

{"duration":"2:07","description":"The supermodel is taking a stand against airbrushing with a new unretouched photo shoot for the September issue of Health magazine. ","mediaType":"default","section":"ABCNews/GMA","id":"64940752","title":"Kate Upton makes empowering body-positive statement with unretouched photo shoot ","url":"/GMA/Style/video/kate-upton-makes-empowering-body-positive-statement-unretouched-64940752"}