Transcript for Dad Takes on Public Shaming of Kids as Punishment
who's in the film. We have seen these social media videos of parents publicly shaming their kids for doing something wrong. One dad took the parents on. Jesse palmer has that story. Video he posted on Facebook. An important message for parents everywhere. I'm here to teach my son a lesson. Reporter: On the surface, he may be look like any other parent to discipline his kids. I'm not happy with him. Reporter: With 19 million views his video is going viral. But watch as this dad turns the tables on moms and dads who use public shaming as a form of punishment. No way I would ever embarrass my son like that. Reporter: In fact, the father of four he said his son didn't do anything wrong. Good parenting is showing them the way by example. Reporter: Gresham, an educator at a magnet school in Florida. He made the video. I run across the post on your Facebook page. You didn't think I would be able to see. I'm going to put a stop to it right now. Say bye, Facebook. Bye, Facebook. I hope that it will be something that will stick. There's another way of reaching this child. Reporter: While those parents have defended their actions, parenting experts you should think twice before turning to public shaming. Once you put something out on Facebook it's out there forever. Reporter: He said he's happy with the results of his video. I had fun because I can be myself. And he had one more message for everyone, posting on Twitter, he doesn't punish his kids, but when he does it's a private matter. Amen to that. Let's go over to robin. Now to a truly inspirational story, derrick Coleman of the
This transcript has been automatically generated and may not be 100% accurate.