Former ESPN President Pens Book About His Rise Through the Ranks

In "Every Town Is a Sports Town," George Bodenheimer tells how he went from mailroom employee to president of ESPN.
3:39 | 05/05/15

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Transcript for Former ESPN President Pens Book About His Rise Through the Ranks
How to you turn a tiny startup into an international powerhouse? That's a secret revealed by former president of ESPN George Boden himmer. He's out with a new book, "Every town is a sports town." George started in the mail room as a driver. He learn a lot from driving the legendary dick Vitale. George is a ptp. A primetime player. Let's talk about this book here. From the mail room to the board room. You literally started in the mail room. My interview lasted two minutes. I'm not sure the human resources director looked up at me. I was a college graduate. He said I was qualified to be a driver. What ESPN called its mailroom personnel. My dad took me out for a beer to discuss it. He gave me what I think is the pest advice I ever received. He said if you're interested or you could be interested in sports television, then if they offer you the job, I recommend you accept it because you would be making a krer ze six versus a money decision. What were some of the key on-air moments that you remember most? From those early day? I would say the NFL draft? 1980. Early college basketball including the early rounds of the ncaa tournament. "Sportscenter" at the world series. At the earthquake in San Francisco in 1989 was a big event. I know firsthand your open door policy. You listen to everyone. You said one employee about veterans that you write about and said, hey, we're falling short here. I never turned down a single employee that asked to see me. One gentleman had something on his mind. Why doesn't this company do more to recognize veterans? Out of that formed our veterans a committee. We took "Sportscenter" to Kuwait. Took "Sportscenter" to west point. You, at the height of everything, you stepped down. Why did you make that decision when people work their entire lives, their careers to get to where you were? I felt like I was ready for a change. There's other things to do out there. Of course, I'm involved with the V foundation, which you are as well. Sfland the proceeds from the book go to the V foundation as well. All of my proceeds are donate to the V foundation. I think it's healthy for companies to give other people a chance to rise and grow and run the company. What is your advice to those young people heading out into the work force to become the new leaders that we need? I would say to choose something you are or can be passionate about. Choose a career over money. Second, be prepared to work hard. And be optimistic and persistent. Both of those still pay. One final question. What is your favorite this is "Sportscenter" commercial? I would say the one around the millennium. When all the computers were going to stop working. Follow me to freedom was probably my favorite. All right, thank you, George. Oh, he is one of the good guys. Definitely. He takes pride in what the company has been able to accomplish, including heroes work here. They've hired 5,000 veterans. Every sun to a sports town is in stores now. All of George's proceed gos to the V foundation for cancer Sometimes, caring for your neighbors

This transcript has been automatically generated and may not be 100% accurate.

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