Mississippi Roast Recipe Takes the Internet by Storm

Mississippi resident Robin Chapman shares her recipe that has been pinned more than one million times on Pinterest.
3:11 | 01/29/16

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Transcript for Mississippi Roast Recipe Takes the Internet by Storm
My home girl from Mississippi. We are celebrating one of the most delicious and popular recipes online, the Mississippi roast shared millions of times. "The New York times" calls it the roast that owns the internet and the creator of the original recipe robin Chapman is here with us. I've been looking forward to seeing you. I've been looking forward to seeing you. Wonderful. So happy and proud. Tell us how this owl came about. Actually it started a long time ago. My daddy's sister gave me a recipe in the early 1990s for a roast beef sandwich recipe. Quite spicy but wonderful. I had small children and decided to alter the recipe to create a little milder version. And it's something that you can kind of modify it to your tastes. But it's so easy. So easy, anybody can make it. It's tasty each and every time. Every time. There's secret ingredients. This is the first one. Tell us about it. These are pepperocini peppers, they're beautiful. Work well in the slow cooker and they give the roast a very distinct flavor in all right so that's the first one. Ah, this is going back. This is going back old school. Way back. I love. The Au jus mix that works in the end. Last but certainly not least. No, probably the most important recipe, the most important ingredient is the hidden valley ranch dressing. It's mild and flavorful and it really makes the dish what it is. It does and each and every time is so delicious. I know you want to give a shoutout to your friend Karen. Karen actually -- Why. She actually put my recipe in her hometown church cookbook which was my church as well lifelong best friends and after that somebody picked it up on a blog and it went viral. Were you as amazed as everybody else. Patty, come on in here. You want to do a little taste test. May we? Sure. A little taste here. Wow. You know, how many people are going to be making this tonight. How does that make you feel, robin? Well, it's very flattering and exciting that such a simple recipe has been so well received by people across the country. It is so simple and, Karen, did you know that this was going to take off like wildfire like this. I did not. I had no idea but it's a great recipe. Oh, gosh. And are you making it on Sunday? You said it was so sweet, you said on certain days with the baguette that it's your bible study or something. Wednesday night bible study night all my kids come to my house and lots of times we eat a sandwich. Sunday we eat it with accompanyments like a big luncheon in the south. You can have all different sides with it. Very versatile. Yeah. On "Gma." So much -- I know I promised "Pop news" but I think this is a really good second. I like this. It's great. I'm glad you do. Thank you all very much. And I hope you're going to have a great weekend because we are. You can learn more about this recipe on our website at goodmorningamerica.com on Yahoo! You're going to want to cook it this weekend. Guaranteed. Let's get outside now to rob.

This transcript has been automatically generated and may not be 100% accurate.

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