Mark Cuban: 'I Know I'm Prejudiced'

The billionaire NBA owner sparked controversy during a candid talk at an Inc. Magazine Conference.
2:39 | 05/23/14

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Transcript for Mark Cuban: 'I Know I'm Prejudiced'
Now, to NBA owner, mark Cuban, making provocative remarks about bigotry and race. Hot on the heels of the Donald sterling uproar. The reaction has been swift. And it has been strong. And ABC's Ryan smith is here, with the latest on all that. Reporter: Good morning, robin. Just when the NBA thought it moved past the issue of race, with Donald sterling facing possible expulsion, mark Cuban brings it back into the spotlight. Mark Cuban, ever outspoken, wading into the controversial waters of bigotry. I know I'm prejudice. And I know I'm bigoted in a lot of different ways. Reporter: Speaking his mind on Wednesday, Cuban, not holding back in discussing his own biases. If I see a black kid in a hoodie and it's late at night, I'm walking to the other side of the street. If on that side of the street, there's a guy that has tattoos all over his face, white guy, bald head, tattoos everywhere, I'm walking back to the other side of the street. Reporter: These comments coming a delicate time nor the NBA, still reeling from the racist rant by Donald sterling. I would steer clear of a lady in a hood. When you meet a real racist, you know it. To be the owner of a team. And you have african-americans on your squad, to say something like this, shame on you. That's pure ignorance. What I don't like, when people say I don't see color. You may not react in a negative way to it. Stop saying I don't see color. Reporter: Later, Cuban clarifying his comments. Treating anybody differently for race, religion or any other reason is wrong. But that doesn't mean you're not going to have tho thoughts from time to time, right? We all succumb to those thoughts. Reporter: And taking to Twitter, responding to critics and supporters, alike. Quote, I stand by the words and the substance of the interview. Mark Cuban apologized to trayvon martin's family for using the boy in the hoodie example. He said, in hindsight, I should have used different examples. And no comment so far from the NBA. But a lot of people objecting to the timing of the comments. You know, I hesitate because anytime you bring up race, if you're black or white, you're playing the race card. You can have a discussion about it. And you're not a racist for bringing up the topic. But it's very sensitive. Just being honest. Trying to have an honest moment. And that's how you have a dialogue without being labelled. We're going to turn to the concern over the biggest names

This transcript has been automatically generated and may not be 100% accurate.

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